SOUTH AFRICAN FRESH FRUIT EXPORTS

• Fresh fruit = 33% of SA’s agricultural exports
• SA = 2nd largest exporter of citrus
• Fruit types: citrus, pome fruit, stone fruit, table grapes, subtropical
• 2,7 million tons exported to more than 90 countries
• Value = R26 billion ($2,4 billion)

“WHAT IT THE WORLD WAS CUT IN HALF?”

• Fruits and vegetables only within the season

• Unsatisfied needs will lead to unsatisfied consumers

• Empty shelves and wasted category space

• A lack of diversification in the product range

• No exchange of products between the Northern and the Southern Hemisphere to encourage trade and enable economic growth

• Imposed limits for a healthy diet

• One-sided nutrition due to a lack of choice