“WHAT IT THE WORLD WAS CUT IN HALF?”
• Fruits and vegetables only within the season
• Unsatisfied needs will lead to unsatisfied consumers
• Empty shelves and wasted category space
• A lack of diversification in the product range
• No exchange of products between the Northern and the Southern Hemisphere to encourage trade and enable economic growth
• Imposed limits for a healthy diet
• One-sided nutrition due to a lack of choice